Develop the theme and design system that serves as the foundation for all visual communications for the SEEPING EP by Crunchy Sweater.
Solution
We art directed the brand identity of his new visual identity and the digital rollout of the first single ‘Feel Low’, the second single “Feel Low”, right up through to the EP.
Services
Creative Direction, Art Direction, Campaign, Content, Guidelines, Photography, Graphic Design, Strategy, Motion Graphics, Video Editing
SEEPING, an extended play by Johannesburg-based multi- instrumentalist, singer-songwriter and self-produced artist, Crunchy Sweater is a heavily dub-inspired take on a shoe-gaze project. The tape takes us on a seemingly drug-induced deep-dive into the lustful underbelly of love and self-fulfilment therein. “Where I end and we begin.” The project places the listener in the position of the journal and the partner; a laid-back confessional speaking to devotion, lust, infatuation and dissolution. The project demonstrates Crunchy’s love of world play, catchy hooks and haunting guitar melodies fit for an incubus. Crunchy self-produced the tape before shipping it to Zain Valley for mixing and mastering.
CREATIVE, ART & DESIGN DIRECTOR: LWANDILE NKANYUZA PHOTOGRAPHY: DON’S FILMS