SPIJØNGET RELEASE CAMPAIGN
2019 - 2022
Brief
ByLwansta was building up to the release of the third and final chapter of his 3-part album titled SPIJØNGET, and was looking to extend the impact and life span of the lead single, titled ASMR, in the digital age and to ensure that the lead single and the project enjoy as much airtime with his audience as possible.
Solution
We developed a theme (Date Night) aligning with the subject matter of the lead single. We created and curated various assets and events, extending this theme across multiple platform and formats. from a social media campaign, a music video, and live events, all leading up to an actual date night. This created a community that rallied behind the single and created a stronger anticipation of the album.
Services
Creative Direction, Art Direction, Campaign, Cinematography, Content, Guidelines, Producing, Photography, Graphic Design, Strategy, Motion Graphics, Hand-Lettering, Video Editing, Public Relations, Copywriting
SPIJØNGET CHAPTER ONE
2019
SPIJØNGET CHAPTER TWO
2020
CREATIVE + ART DIRECTION: LWANDILE NKANYUZA
COVER ART DESIGN: LWANDILE NKANYUZA
PHOTOGRAPHER: LWANDILE NKANYUZA
STRATEGY: LWANDILE NKANYUZA
PRODUCER: RYAN VAN ROOYAN (ROOTS UP MEDIA)
SPIJØNGET CHAPTER THREE
2022
CREATIVE & ART DIRECTOR: LWANDILE NKANYUZA
MULTIMEDIA DESIGNER: LWANDILE NKANYUZA
PHOTOGRAPHER: NALEDI TSHEGOFATSO MODUPI
STRATEGY: LWANDILE NKANYUZA